Privacy Policy

Your privacy is important to us. Therefore, we always collect and process personal data responsibly and with your privacy in mind. This privacy policy explains how Lasse Lychnell AB (“Lasse Lychnell”, “we”, “us”, “our”) collect, use and share your personal data when you visit or make a purchase from (the “Site”). It also describes your rights and how to exercise them.

By accessing this Site, using features of this Site and submitting information to Lasse Lychnell you are bound by all terms and conditions in the Terms of Use and this privacy policy.

1. Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, see more under section 8 below.
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers or other payment-related information), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this privacy policy, we are talking both about Device Information and Order Information.

2. How we use your Personal Information

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use Order Information to:

  • communicate with you;
  • screen our orders for potential risk or fraud; and
  • when in line with the preferences you have shared with us, with your permission, send you emails about our store, new products, and other updates.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

3. Sharing your Personal Information

We share your Personal Information with third parties to help us use the same. For example, your payment is processed via PayPal. They will store data about what you purchased and what you payed.

We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: You can opt-out of Google Analytics here:

Finally, we may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.

4. Transferring your Personal Information

Third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy and no transfer of your personal data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

5. Payment

It should be noted that payment gateways and other payment transaction processors have their own privacy policies with respect to the information we are required to provide to them for your purchase-related transactions. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

Once you leave our Site or are redirected to a third-party website or application, you are no longer governed by this privacy policy or our Site’s Terms of Use. When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

6. How we collect consent

When you provide us with Personal Information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to us collecting it and using it for that specific reason only. If we ask for your personal information for a secondary reason, like marketing via our newsletter, we will either ask you directly for your expressed consent or provide you with an opportunity to say no. If you no longer wish to receive our newsletter you can, whenever you want, unsubscribe directly in the footer of the e-mail newsletter or contact us through the contact information below.

7. How to withdraw your consent

If after you opt-in (i.e. allowed us to collect your Personal Information), you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at any time, by contacting us through the contact information below.

8. Your rights

You have the right, at any time, to access the Personal Information we hold about you and ask that it be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Nevertheless, we cannot delete your data when there is a statutory requirement for storage, such as accounting rules, or when there are other legitimate reasons why the data must be saved, such as unpaid debts. However, you may at all times revoke your consent to let us use your Personal Information for marketing purposes.

9. Data retention

When you place an order through the Site, we will maintain your Order Information for our records either until you ask us to delete this information or in accordance with applicable law.

10. Cookies

General about cookies

A cookie is a small text file that is saved on your computer or mobile device and retrieved from there on subsequent visits to the current site. Cookies are used to improve website services. Some are essential for the functionality of the site, while others are used to enhance usability and your user experience. If you do not allow the use of cookies, some features and pages may not work properly. If you visit our Site, we assume that you approve the use of cookies.

You can easily delete cookies from your computer or mobile device through the browser. For instructions on how to manage and delete cookies, go to the “Help” section of your web browser. You can also choose to disable cookies or get a notification each time a new cookie is sent to your computer or mobile device. Please note that if you choose to disable cookies, you will not be able to use all features or services on our website. Learn how to disable cookies at

11. Changes

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the Site. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

12. Contact us

If you would like to access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information, please contact us at